What is a Web Site?
Think of a Web Site as an electronic brochure for your business which can be
looked at by anyone in the world who has access to the Internet via their PC.
As with a brochure, your Web Site can have as many pages as you like, with
pictures, photographs and text chosen by you.
Why do I need a Web Site?
Web Sites are used to attract new customers who would not otherwise have heard
of you. In the not too distant future, every family will be able to access the
Internet via the television in their front room - that's a lot of potential
customers. Web Sites can also give information about your company, products and
services to your existing customers and contacts. Remember that your Web Site
will be available 24 hours a day.
What if I want to change my Web Site once it is up and running?
No problem. A Web Site is much easier and cheaper to change than printed
advertising. If you alter your prices or products, the Web Site can be updated
in a matter of hours to reflect the changes.
My business isn't usually associated with computers, why do I need a Web Site?
The Internet is gaining new users at a phenomenal rate. Every day thousands of
people are joining the Internet, either at home or at work. You can use the
Internet to order your supermarket shopping, book a holiday, do your banking
and many other activities not normally associated with computers. Many people
use the Internet as a kind of Yellow Pages to find the service or product they
want.
What sort of people will I reach by having a Web Site?
Customers from all over the world - huge corporations, small companies,
schools, universities, ordinary people, there's no end to the list. Why limit
your advertising to one sector of the population?
I don't understand computers, aren't Web Sites very complicated?
A Web Site just tells the world about your business and how to contact you. All
you need to do is tell us what you want to say and we'll do the rest. If your
company has existing brochures and stationary, this is usually a basis for
designing your Web Site.
I'm already listed on someone else's Site, why do I need my own?
Some companies offer web sites which group together similar businesses onto one
Web Site. This can be a cheap way of getting onto the Internet, but they
can only offer limited information to customers. If you have your own Web Site
you can decide what to say, how to say it, and change it as often as you like.
I don't want to be connected to the Internet, can I still have a Web Site?
You don't even need a computer to have a Web Site. If you would prefer not to
be connected to the Internet, we can handle enquiries from the Web Site and
forward them to you by Fax or Post.
How will potential customers find my Web Site?
There are millions of businesses advertising on the Internet. In order for
potential customers to find you, instead of your competitors, the Web Site
needs careful placement in the Internet. 'Search Engines' are the Internet
equivalent of Yellow Pages, we make sure your business is correctly placed.
One of my competitors has a Web Site and says nobody seems to visit it, what is
he doing wrong?
The placement of the Site is probably incorrect - potential customers can't
find it, or he isn't promoting the site by printing the address on all
stationary etc. A well-designed Web Site is useless if it is not correctly
placed.
What is a domain name?
A domain name is the address of your web site. The domain name of this site is www.lancasterhunt.co.uk. You will need to buy a domain name for your web site, in the same way that you need a postal address for your business. The .co.uk part of the domain name denotes a uk company, many other suffixes are available eg. .com, .org, .org.uk. Just tell us what you would like as domain name and we will register it for you if it is available.
What is web hosting?
All web sites on the internet have to physically reside on a computer, this computer is called a server. The space reserved for your web site on a server is called hosting. You rent hosting from other internet companies, usually on a yearly basis. Lancaster Hunt can provide the hosting for your web site.
My nephew says he can design a Web Site for me - why not?
Web Sites designed by amateurs usually look amateurish! A Web Site needs a
professional finish and layout in the same way that a company brochure does, if
your nephew is a professional Web designer then let him do it, otherwise find a
company who will still be around when your Web Site needs updating.
For companies in the Heathrow and surrounding areas we provide an initial
face-to-face consultation to discuss your individual web site requirements.
For non-local companies we can provide an on-line web design service, you
e-mail/post us your text and graphics and will we design your web page.
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